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Gen X Proves Boon To Marketers
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Gen X was cast by marketers as a lost generation, however, what we’re seeing today tells a very different story. The Xers of today, born between 1965 and 1976, are just as affluent, stable, and responsible as their parents were at around the same age. In terms of family life, Gen Xers typically have 2.5 children on average, with 70 percent living with spouse or partner. More at mediapost.com, 4/25/13: (Article posted on 4/30/2013)
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You Are What You Like
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Cambridge researchers have delved into the question of whether or not someone’s private traits can be teased out of digital records of human behavior. What was found is the astounding revelation that someone’s race, religion, gender, and political views reveal personality with 82 to 95 percent reliability. More at clickz.com, 4/25/13: (Article posted on 4/30/2013)
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The Whole Story - Internet Use By Platform
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In a USA TouchPoints analysis, the average weekly reach of Internet use among Adults was measured across mediums. Internet use can basically be used as a health indicator of sales of the different device mediums. The study has revealed that over the past year, there has been a drop in internet use via PCs, while both mobile and tablet mediums have seen increases. More at mediapost.com, 4/18/13: (Article posted on 4/30/2013)
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Netflix, Hulu Views Rise With Affluent Consumers
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It’s no surprise that with most any consumable good, wealthier consumers tend to consume more of everything. However, when it comes to subscribers of services like Netflix and Hulu, income only tells part of the story. Interestingly, in households with incomes of $50K to $100K, the likelihood of premium media consumption is greater. More at mediapost.com, 4/19/13: (Article posted on 4/30/2013)
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78 percent of U.S. broadband households have a home network router, driving demand for tech support
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Parks Associates and Support.com, Inc., a leading provider of cloud-based tech services, has found that 48 percent of US Broadband households have a home network. And that’s just the start, by 2016, the expectation is that 95 percent will have a home network with an average of 4.5 connected devices. As home connectivity increases, so does capability but also an opportunity for service providers to step-in and set-up all the electronics. More at parkassociates.com, 4/25/13: (Article posted on 4/30/2013)
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Mobile Mind Shift, Smarter Connectivity Will Change Digital Marketing
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Mobile represents more than simply a shift in medium but also a shift in how consumers think of products and services. The adoption of mobile is coined the “mobile mind shift;” the metric measures mobile connectivity and its impact on the psychology of consumers. It is true, however, that 78 percent of online U.S. consumers have yet to make the shift, bringing into question whether mobile is in full swing yet. More at mediapost.com, 4/18/13: (Article posted on 4/30/2013)
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To Silence Telephone Spammers
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Spammers are still a problem today, and they aren’t likely to go away anytime soon, at least as long as there are people willing to feed the scam. So, in the meanwhile, those of us who don’t buy in to scams need to stay vigilant and control the torrent of spam. Gladly, our ISPs and email providers do most of the job when it comes to online services, however telephone spam is still an unchecked issue. More at ecommercetimes.com, 4/25/13: (Article posted on 4/30/2013)
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Mobile Mind Shift, Smarter Connectivity Will Change Digital Marketing
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Mobile represents more than simply a shift in medium but also a shift in how consumers think of products and services. The adoption of mobile is coined the “mobile mind shift;” the metric measures mobile connectivity and its impact on the psychology of consumers. It is true, however, that 78 percent of online U.S. consumers have yet to make the shift, bringing into question whether mobile is in full swing yet. More at mediapost.com, 4/18/13: (Article posted on 4/30/2013)
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Choppy Channels: Consumers Think M-Commerce Stinks
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Retailers are not good at smooth, cross-channel selling. Many consumers are expecting to shop in stores, online, and via mobile devices, but they are disappointed at retailers for letting them down. Most people do want their stores to handle all those facets. More at mediapost.com, 4/16/2013: (Article posted on 4/28/2013)
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Smartphones and tablets taking over the second-screen video experience
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A white paper created by Parks Associated showed that mobile devices are expanding their role in video second-screen experience. Over twenty percent of American broadband consumers are checking or updating their social network while watching TV. Consumers over 18 and under 34 are more likely than any other age groups to look up TV listings. More at parksassociates.com, 4/17/2013: (Article posted on 4/28/2013)
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